It all started on a run along lost man loop where I did actually end up getting lost, not just in thought. —when I had one of those rare moments of clarity. Outpst was never just about gear. It’s about building a platform that lowers the barrier to entry for people who want to get outside. And I started thinking—how can we extend that idea beyond just selling hats? How can we involve people in the process? Enter the Brimmer Bracket. Last August, we launched a competition that gave the Outpst community full creative control. We opened the floor to slogan submissions—whatever words you wanted to see stitched on the next brimmer, how the winner envisioned the hat. We wanted to offer a way for our community to help our community. We received 26 killer entries. Then we built a six-round bracket where you voted on each matchup until a winner emerged. The champion? “Keep your tits up.” Submitted by Sophia. We worked together to bring her vision to life—choosing colorways, dialing in design, and making sure it hit exactly how she imagined. As promised, a percentage of profits from this hat are going directly back to her, not only cause she helped in the design process but because she won the damn thing. This wasn’t just a giveaway. It was proof of concept. Proof that when people are part of the process, the product carries more meaning. I want to keep building Outpst as a creative outlet for anyone with a story, an idea, a perspective. Whether it’s through design, storytelling, film, or product—you’ve got a voice here. So, what do you think—Brimmer Bracket Round 2?
